Privacy policy

Privacy & Cookie Policy

Last Updated: 9 June 2026

Vianne Jewellery Ltd ("Vianne Jewellery", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.

This Privacy & Cookie Policy explains how we collect, use, store, share and protect your personal information when you visit our website, viannejewellery.com (the "Website"), purchase our products, contact us, subscribe to our marketing communications, or otherwise interact with us.

By using our Website, you acknowledge that your personal information will be processed in accordance with this Policy.

1. Data Controller

Vianne Jewellery Ltd is the data controller responsible for your personal data.

Vianne Jewellery Ltd
Company Number: 14784775
VAT Number: GB439501983

Registered Office:
57 Woodheys Drive
Sale, Greater Manchester
M33 4JB
United Kingdom

Email: hello@viannejewellery.com

2. Personal Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide to us, including:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Account information

  • Order details

  • Customer service communications

  • Information submitted through forms on our Website

Payment Information

Payments are processed securely by our third-party payment providers. We do not store your full payment card details on our systems.

Information Collected Automatically

When you visit our Website, we may automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Time zone

  • Website usage information

  • Referring websites

  • Search terms used to find our Website

  • Pages viewed and interactions with our Website

This information helps us understand how customers use our Website and improve our services.

3. How We Use Your Personal Information

We may use your personal information to:

Process and Fulfil Orders

  • Process payments

  • Deliver products

  • Provide order confirmations and updates

  • Manage returns, refunds and exchanges

Customer Service

  • Respond to enquiries

  • Resolve complaints

  • Provide after-sales support

Fraud Prevention and Security

  • Verify transactions

  • Detect and prevent fraud

  • Protect our business and customers

Website Improvement

  • Analyse Website performance

  • Improve user experience

  • Improve products and services

  • Measure marketing effectiveness

Marketing

Where you have consented, we may send:

  • Newsletters

  • Product launches

  • Special offers

  • Promotions

  • Jewellery styling and care advice

  • Other updates relating to Vianne Jewellery

You may unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting us.

4. Legal Bases for Processing

Under UK data protection law, we rely on the following legal bases:

Contract

Where processing is necessary to fulfil an order, provide products or services, or respond to your requests.

Legitimate Interests

Where processing is necessary for:

  • Running our business

  • Website administration

  • Customer service

  • Fraud prevention

  • Security monitoring

  • Improving our Website and services

Consent

Where you have given consent, including:

  • Email marketing

  • Certain cookies and tracking technologies

You may withdraw your consent at any time.

Legal Obligation

Where processing is required to comply with legal, regulatory, accounting or tax obligations.

5. Sharing Your Personal Information

We may share personal information with trusted third parties who assist us in operating our business.

These may include:

Shopify

Our online store is hosted by Shopify.

Shopify's Privacy Policy can be found at:

https://www.shopify.com/legal/privacy

Payment Providers

To process payments securely and prevent fraud.

Delivery Providers

To deliver your orders.

Marketing Service Providers

We may use email marketing platforms such as Omnisend or similar providers to manage customer communications.

Analytics Providers

We may use analytics services such as Google Analytics to understand Website performance and visitor behaviour.

Google's Privacy Policy can be found at:

https://policies.google.com/privacy

Advertising Partners

We may use advertising technologies including:

  • Meta Pixel (Facebook and Instagram)

  • Google Ads

  • Pinterest advertising tools

  • Other advertising platforms where applicable

These services help us measure advertising performance and deliver relevant advertising.

We may also disclose information where required by law or where necessary to protect our legal rights.

6. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection laws.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy.

In particular:

  • Order records may be retained for up to 6 years after the relevant tax year to comply with legal and accounting obligations.

  • Customer service records may be retained where reasonably necessary to support our business operations.

  • Marketing preferences are retained until you withdraw consent or unsubscribe.

When personal information is no longer required, it will be securely deleted or anonymised.

8. Your Rights

If you are located in the United Kingdom or another jurisdiction with similar data protection rights, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your personal information

  • Restrict processing of your personal information

  • Object to processing

  • Request transfer of your personal information

  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact:

hello@viannejewellery.com

We may request proof of identity before responding to certain requests.

9. Marketing Communications

If you have opted in to receive marketing communications, we may send you emails relating to:

  • New arrivals

  • Product launches

  • Jewellery collections

  • Promotions and discounts

  • Seasonal campaigns

  • Jewellery care and styling content

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us.

10. Cookies and Similar Technologies

What Are Cookies?

Cookies are small text files placed on your device when you visit a website.

Cookies help websites function properly, remember preferences, improve performance and provide analytics.

Cookies may be temporary (session cookies) or remain on your device for a period of time (persistent cookies).

How We Use Cookies

We use cookies and similar technologies to:

  • Enable Website functionality

  • Process purchases

  • Remember shopping cart contents

  • Improve Website performance

  • Analyse visitor behaviour

  • Measure marketing effectiveness

  • Deliver relevant advertisements

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our Website.

They may be used for:

  • Checkout functionality

  • Payment processing

  • Security

  • Shopping cart functionality

  • Website administration

These cookies cannot be disabled through our Website because they are necessary for its operation.

Analytics Cookies

These cookies help us understand how visitors use our Website and help us improve customer experience.

Examples may include analytics services such as Google Analytics.

Functional Cookies

These cookies allow the Website to remember your preferences and settings.

Advertising and Marketing Cookies

These cookies may be used to:

  • Measure advertising performance

  • Show relevant advertisements

  • Track interactions with advertising campaigns

Advertising partners may include:

  • Meta (Facebook and Instagram)

  • Google

  • Pinterest

  • Other advertising providers we may use from time to time

Managing Cookies

When you first visit our Website, you may be presented with a cookie banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage your cookie preferences

You can also manage cookies through your browser settings.

Please note that disabling certain cookies may affect the functionality of our Website.

11. Children's Privacy

Our Website is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to remove the information.

12. Do Not Track

Some web browsers offer a "Do Not Track" setting.

Because there is currently no universally accepted standard for responding to these signals, our Website does not currently respond to Do Not Track requests.

13. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to our business practices, legal obligations or Website functionality.

Any changes will be posted on this page together with an updated revision date.

14. Complaints

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can attempt to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Information about the ICO can be found at:

https://www.ico.org.uk

15. Contact Us

If you have any questions about this Privacy & Cookie Policy or our data handling practices, please contact us:

Vianne Jewellery Ltd
57 Woodheys Drive
Sale, Greater Manchester
M33 4JB
United Kingdom

Email: hello@viannejewellery.com